SGI Experiential Marketing (XM) and Promotional Event Services Competition
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Synopsis:
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Request for Expression of Interest
SGI Experiential Marketing (XM) and Promotional Event Services Competition
May/June 2024
The Government of Saskatchewan requires the assistance of a qualified supplier to provide professional Experiential Marketing (XM) and Promotional Event services for SGI.
SGI (Saskatchewan Government Insurance) was created in 1945 and has evolved into two distinct operations:
- The Saskatchewan Auto Fund is the province's compulsory auto insurance program, operating the driver licensing and vehicle registration system, and traffic safety leader. The Auto Fund is financially self-sustaining, operating on a break-even basis over time. It does not receive money from, nor pay dividends to, the government; and
- SGI CANADA is the trade name of the property and casualty insurance division of SGI which offers products in five of Canada's provinces. It operates as SGI CANADA in Saskatchewan, British Columbia, Alberta, Manitoba, and Ontario, and also as Coachman Insurance Company in Ontario. Products are exclusively sold through a network of independent insurance brokers.
See full ad attachment for complete details and letter requirements
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Additional Information:
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Interested suppliers must demonstrate professional experience in:
- End-to-end XM, events and influencer strategy development and execution
- Knowledge of Saskatchewan locations and events, and ability to deliver credibility, creatively and genuinely
- Effective account management, consistently meeting project schedules within budget
If you are interested in this opportunity and would like more information about the account, please email commtenders@gov.sk.ca and you will receive a copy of the RFP.
Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). Please submit a two-page letter. The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above. Also, bidding firms must identify any intent to use subcontractors, and include a description of the scope of services. From the responses, a shortlist of firms will be developed for each account. These firms will be asked to prepare a proposal and may be asked to demonstrate their capability in an in-person presentation to a selection panel.
Letters of intent should be marked “SGI Experiential Marketing (XM) and Promotional Event Services Competition" and must be received by email to commtenders@gov.sk.ca no later than 11:00 a.m. Saskatchewan time, Wednesday, May 22, 2024.
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Competition Type:
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Expression of Interest
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Competition Documents
(Note: Opening the attached Tender Documents may result in your
Organization Name and Province being included on an Interested Bidders List. The Interested
Bidders List is live until the competition close date/time. The List is intended to facilitate
potential partnerships and subcontracting opportunities to benefit the construction industry
that may lead to better bidding):
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You must be logged in to download documents.
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PDF | SGI Experiential Marketing (XM) and Promotional Event Services Ad |
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PDF | 120.97 Kb | Added: May 14, 2024 | |
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Response Address:
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Communications Services, Executive Council
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Room 113, 3085 Albert Street Regina, SK, Canada S4S 0B1
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Contact:
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Crystal Davies
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Phone:
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Email:
commtenders@gov.sk.ca
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Crystal Davies
commtenders@gov.sk.ca
ECCS-SGI_XM_Events
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