Ministry of Highways Advertising Services Competition -- ECCS-HWYSAOR21

Request for Expression of Interest
Advertising Services Competition Ministry of Highways
December 2021

The Government of Saskatchewan is seeking an experienced advertising partner to provide communications and marketing services for the Ministry of Highways (MoH).

MoH and Infrastructure builds, operates and maintains the provincial highway system and is responsible for policy and programs that foster and integrated, multimodal provincial transportation system. MoH conducts two province-wide advertising campaigns annually aimed at promoting safe driving in construction zones and around snow plows.

Interested suppliers must demonstrate professional experience in:
• Public education and awareness campaigns – the ability to effectively communicate through paid and/or earned media, information that creates awareness, provides easy-to-understand information and calls to action and influences changes in behavior. Experience with safety-related campaigns is a benefit.
• Strategic media buying and measurement – the ability to use multiple media tools efficiently and effectively for public education and awareness campaigns.
• Innovative and effective creative concepts – the ability to conceptualize innovative, impactful and effective creative for advertising campaigns and other communications products, incorporating the client’s direction.

Suppliers must also demonstrate an ability to use social media creatively and strategically to achieve social media objectives.

The account is for one year with the opportunity to renew for three additional one-year terms. Any renewal will be subject to yearly client/supplier evaluations and mutual agreement. Renewals are authorized by Communications Services, Executive Council.

If you are interested in this opportunity and would like more information about the account, please email and you will receive a copy of the RFP.

Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above. Also, bidding firms must identify any intent to use subcontractors, and include a description of the scope of services. From the responses, a shortlist of firms will be developed. These firms will be asked to prepare a proposal and may be asked to demonstrate their capability in an in-person presentation to a selection panel.

Bidding suppliers must immediately disclose to Communications Services, Executive Council any actual or potential conflict of interest which currently exists or which may arise during the period of the competition. Bidding suppliers who are not registered with Communications Services must beginthe registration process prior to submitting a letter of intent. Registration forms can be found at or contact

Letters of intent should be marked “Ministry of Highways Advertising Services Competition" and must be received by email to no later than 11:00 a.m. Saskatchewan time, December 7, 2021.<

Competition Documents:
Amendment Documents:
 Dec 07, 2021 11:04 AM CST
 Dec 01, 2021 01:25 PM CST
 Dec 07, 2021 11:00 AM CST
Crystal Davies
Response Address
Communications Services, Executive Council
Room 113, 3085 Albert Street
Regina, SK, Canada
S4S 0B1
Competition Information
Executive Council - Communication Services
Ministry of Highways Advertising Services Competition
Request for Proposal
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