Request for Expression of Interest
Ministry of Education Early Childhood Development Public Awareness Campaign Competition January/February 2019

The Government of Saskatchewan is seeking an experienced, supplier to provide assistance with a public awareness campaign regarding early childhood development for the Ministry of Education.

As part of the Canada-Saskatchewan Early Learning and Child Care Agreement, Saskatchewan has committed to create a public awareness campaign aimed at educating parents/caregivers of young children about the importance of development in the first years of a child’s life. The campaign will be aimed at providing practical tools and suggestions for parents/caregivers to help them successfully support their child’s development, have a stronger understanding of developmental milestones and support for making early intervention.

The Ministry of Education wants to build and enhance its profile with stakeholders and educate stakeholders and the public on programs and services offered by the ministry.

Interested suppliers must demonstrate professional experience in:

• Public Awareness Campaigns: The successful supplier must have the in-house ability to develop annual campaigns through earned/paid media to disseminate critical public information during emergencies and produce effective campaigns aimed at educating public audiences.
• Digital strategy: the proponent should possess considerable digital experience in raising the profile of clients among target audiences using digital channels including social media tools.
• Graphics Design and production: The supplier will have superior graphic design expertise and experience to produce superior visual materials for high-profile print ads, and promotional materials

The project is expected to start immediately with a completion date of March 2020.

If you are interested in this opportunity and would like more information about the account, please email commtenders@gov.sk.ca and you will receive a copy of the RFP.

Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above. Also, bidding firms must identify any intent to use subcontractors, and include a description of the scope of services. From the responses, a shortlist of firms will be developed. These firms will be asked to prepare a proposal.

Bidding suppliers must immediately disclose to Communications Services, Executive Council any actual or potential conflict of interest which currently exists or which may arise during the period of the competition. Bidding suppliers who are not reg