SaskTel Advertising Services Competition -- ECCS-SASKTEL-AOR21

Request for Expression of Interest
SaskTel Advertising Services Competition
April 2021

The Government of Saskatchewan is seeking experienced advertising partners to provide communications and marketing services for SaskTel.
SaskTel is the leading full-service Information and Communications Technology (ICT) provider in Saskatchewan with $1.28 billion in annual revenue and over 1.4 million customer connections.

SaskTel offers a wide range of ICT products and services including competitive voice, data and internet services, wireless voice and data, maxTV services, data centre services, cloud-based services, security monitoring, and advertising services.

Interested suppliers must demonstrate professional experience in:
• Providing best in class thought leadership in strategic brand planning and brand campaign execution;
• Comprehensive marketing communications planning and execution, including product campaign strategy and creative development for both consumer and business markets; and
• Delivering superior account administration and project management.

The account is for one year with the opportunity to renew for five additional one-year terms. Any renewal will be subject to yearly client/supplier evaluations and mutual agreement. Renewals are authorized by Communications Services, Executive Council.

If you are interested in this opportunity and would like more information about the account, please email and you will receive a copy of the RFP.

Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above. Also, bidding firms must identify any intent to use subcontractors, and include a description of the scope of services. From the responses, a shortlist of firms will be developed. These firms will be asked to prepare a proposal and may be asked to demonstrate their capability in an in-person presentation to a selection panel.

Bidding suppliers must immediately disclose to Communications Services, Executive Council any actual or potential conflict of interest which currently exists or which may arise during the period of the competition. Bidding suppliers who are not registered with Communications Services must begin the registration process prior to submitting a letter of intent. Registration forms can be found at or contact

Letters of intent should be marked “SaskTel Advertising Services Competition" and must be received by email to no later than 11:00 a.m. Saskatchewan time, Tuesday, April 13th, 2021.

This tender is subject to the Communications Procurement Policy and the New West Partnership (NWP). See for more information.

Competition Documents:
Amendment Documents:
 Apr 13, 2021 11:00 AM CST
 Apr 07, 2021 03:00 PM CST
 Apr 13, 2021 11:00 AM CST
Crystal Davies
Response Address
Communications Services, Executive Council
Room 113, 3085 Albert Street
Regina, SK, Canada
S4S 0B1
Competition Information
Executive Council - Communication Services
SaskTel Advertising Services Competition
Request for Proposal
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