SaskPower Agency of Record Competition -- CS-SP-AOR-2016
The Government of Saskatchewan is seeking an experienced, full-service advertising agency to provide communications and marketing services for SaskPower.
While SaskPower’s reputation continues to rank high in Saskatchewan, protecting and enhancing that reputation is becoming increasingly more difficult. Electricity is not top-of-mind and the value that electricity places in customers’ lives is not readily understood. This indifference to the company and to the product it provides makes it difficult to reach and engage customers most times and even more difficult during challenging times.
Ensuring everyone knows how to stay safe around electricity, and how to manage their electrical use are two key areas of focus for SaskPower. But moving from education and awareness to behavior change is what is needed in order to help customers realize the benefits to them.
SaskPower requires an agency to help them reach audiences in more meaningful ways and in ways that will resonate with those audiences. Making a stronger emotional connection to the SaskPower brand will generate a new kind of customer loyalty and influence behavior.
Interested agencies must demonstrate skill in delivering marketing and innovative tactics to:
• Motivate customers and the general public, including farmers and contractors, to act responsibly near electricity in ways that go beyond awareness and knowledge to behaviour change;
• Motivate residential and business customers to take actions to help manage their electricity use;
• Help customers see value for the service SaskPower provides; and
• Position SaskPower as a customer-focused organization.
The account is for one year with the opportunity to renew for two additional one-year term. Any renewal will be subject to client/agency evaluations and mutual agreement. Renewals are authorized by Communications Services, Executive Council.
If you are interested in this opportunity and would like more information about the account, please email commtenders@gov.sk.ca and you will receive a copy of the RFP.
Letters of intent should be marked “SaskPower Agency of Record Competition" and must be received by email to commtenders@gov.sk.ca no later than 11:00 a.m. Saskatchewan time, Tuesday, October 4, 2016.
|
Oct 04, 2016 11:01 AM CST
|
|
Sep 28, 2016 12:15 PM CST
|
|
Oct 04, 2016 11:00 AM CST
|
Crystal Davies
306-526-7909
crystal.davies@gov.sk.ca
Communications Services, Executive Council
Room 130, 3085 Albert Street
Regina, SK, Canada
S4S 0B1
Competition Information
Closed
|
CS-SP-AOR-2016
|
Executive Council - Communication Services
|
SaskPower Agency of Record Competition
|
Request for Proposal
|
No
|
The Competition detail was successfully retrieved. Mar 29, 2024 07:01 AM CST